Graphics and Uniqueness

mac-ad What does it take to get your web system out to the market? And what does it take to attract customers; moreover, to attract your target market.

Today we talk about marketing campaigns.

Apple Inc. Apple’s first attempts of marketing campaigns were in the late 1970s.

Their ads did not attract as many users as it did in the 1990s when they launched the “Think Different” campaign. Marketing analysts argued that the success of Apple’s campaign in the 1990s lies solely on the reputation of the famous people they featured in the campaign.

Microsoft. Microsoft’s first recorded marketing campaign that had succeeded was in 1995. It was called a “Start Me Up” campaign. There are critics and analysts that stated that Microsoft’s campaigns during the 1908s have succeeded but were not recorded.

As obvious as it was, the 1970-1980 years were not really the best decade of computer and information technology. It was not the decade of advertising and marketing. And neither was it the years of digital information and artistry.

Your artistic juice is only as good as your generation. Ads were more on texts than on images. Graphic representations of ads were also not famous as well as video ads.

Two of the main reasons why marketing campaigns become successful are (1) graphics and (2) uniqueness.

Let’s deal with these two for a bit.

Graphics. Graphics include graphs, diagrams, illustrations, symbols, drawings, sketches, photographs and videos. But graphic design has evolved from pure black and white drawings to colored 3D. We even have 4D now.

Why is graphics important? The eyes always get the first look—not the brain. And the mind recalls images faster than texts.

Uniqueness. As we recall the success of both big software companies mentioned above, each has a very unique marketing campaign: Start Me Up and Think Different. Both of which resembled the companies vision and virtues.

Uniqueness at any point in time always gets the attention of the public. An excellent and unique campaign goes a long way.


Employees and the Idea of Running a Business


Many of us had never thought of running a business when we were younger. A few of us did.

The fact is that about 90 percent of the world’s population are employees and the remaining 10 percent are business owners. The amount of wealth that lies in each group, of course, is inversely proportional.

Grade school and secondary school has taught us all the basics about education. And when we reached college, it has taught us what we need to learn to specialize. Medical practitioners specialize in the area of dentistry, surgery, technology, etc. Programmers specialize in Java, C++, PHP, etc.

But what do we really specialize in? We specialize in being employed.

School has helped us prepare for a job, either to work for someone else’s company or be self-employed. But school did not teach us to run a business. And because many of us went to school to specialize, it is for this reason why many of us did not think of running a business.

The idea of running a business rarely crosses the mind of a person who thinks as an employee does. At times even when this person does think of business, the idea of going through a process of setting one up is too much a task to handle.

There are three groups of businesses: small, medium and large business. It is self-explanatory why large businesses need more planning, managing and maintenance than the other two.

But all the three have one thing in common involving the keeping of records, especially sales and accounting—they are being run with business software.
Even small businesses need some help with their records. Inventory and accounting in small businesses are being run with the help of small business softwares. The most important being the accounting business software. Forbes talks about the best small business cloud accounting software.

While a system like this takes the huge chunk of work out of the business owner’s desk, there’s still more to manage. And this is the part where people who think like employees give up on—the part where they don’t understand the prize of delayed gratification.

Which Accounting Software


There is somewhat a trick to managing business’s records and all; business owners sometimes call it magic, and they call themselves magicians as an inside joke.

But the trick is the use of an accounting software.

There has been a debate over its significance over the years. The debate does not dismiss the fact that accounting business software eliminates hours of manual work. Yes, spreadsheets help but they require more workers and more time, and produce a higher probability of erroneous records, e.g. redundant entries, than a system is likely to commit.

The debate sits on which accounting software to use: which features are best to include in an accounting software. This is what each group (small, medium and large) should look into.

Running a small business does not require as many features as big businesses do. Most small business only require the basic features such as inventory management (the most important), customer or contact management, merchant management, sales tracking and report, tax report, payroll and, in some cases, customer support.
It is not just the accounting software features that matter but also the industry your business is operating in. Some accounting softwares are industry-specific, wholesale and retail management are managed differently.

Small and medium businesses almost always have the same set of requirements for an accounting software. The question to ask is whether this software will help grow their business.

This is always the case when operating a business. You have to know if the software is worth buying. Is it going to help increase productivity? If yes, then will the increase help in the growth of more sales?

Accounting systems can be quite expensive. You should ask yourself, when do I get my ROI? You have to sit down with the pros and cons before you purchase one.

The Power of Business Software


Business software is inevitable. The moment the first computer was open for selling to the public, software development was open for business. It wasn’t long until business tycoon found their way in business software development.

People did not pay so much attention to the first computers. Nor did some realize that one of the first automatic machines is the calculator. Yes, they always see calculators in math and accounting classes but they did not go so far as to think expansively about it: an automatic calculating machine is the first step to all other computational automation.

Brilliant minds think innovation. Business owners think expansion. We combine these two, we have a pair that’s hungry for business software, and anything else that gets the work done fast: word-processing programs, media-processing programs, etc.

The power of business software comes from the demand of its use, which is why it is inevitable. All big businesses run computer programs, all businesses need automation software.

Let us have a look at the in-demand business software for the past ten years.

Office Suite Software – Microsoft Office 2010 by Microsoft. The most famous word-processing program; used by everyone (who has computers, that is) from personal, small to medium businesses and big businesses. Because of the way individual sub-programs communicate to each other, move data from a spreadsheet to a word-processing program, and its ease of use, this officesuite is the most friendly office suite and a real time saver.

Anti-virus software. Let’s face it, we all need it. Anyone using the internet is always at risk acquiring a virus. This is most especially a must-have when running a business, whether small or big.

Accounting Management Software. Big businesses love this type of software. As the program automates accounting, it gives the business a big room for more work to be done on business development, etc.; and less on accounting resources.